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    “Work for a good personality before youwork for a good career.” Under the leadership of Mr Lin, the chairman of BigTree, all the colleagues in Big Tree toys are directed by the spirit of “be anhonest man, respect the old, love all the people around”. Big Tree has set up aNon-profit social welfare organization to do something good for the society-Shantou Big Tree Charity Foundation, and also start a morality lecture hall tooffer some courses about Chinese traditional culture, such as <Standard forbeing a student> & <supreme book of rewards and punishments>. Thisis aim to inherit and promote Chinese culture all around Big Tree toys. BigTree always makes contribution to inheriting and promoting Chinese traditionalculture.